Is the BIMI Group website and its tools still actively maintained?
Matthew Whittaker
Co-founder & CTO, Suped
Published 15 Nov 2025
Updated 20 Jan 2026
6 min read
I have spent many hours auditing email headers and DNS records for various clients. When I look at the BIMI Group website, I notice some parts seem frozen in time. The latest news items date back to 2021, which leads many to wonder if the group behind the standard is still active or if the project has been abandoned.
The lack of recent blog posts does not necessarily mean the standard is dead. I have observed that the technical work often happens behind the scenes in industry working groups. While the public facing news feed is quiet, the current state of BIMI suggests that adoption and technical refinement continue at a steady pace among major mailbox providers.
It is common for foundational email standards to go through quiet periods once the initial specification is released. I keep a close eye on these developments because they impact how brand logos appear in the inbox. Even if the website tools feel outdated, the underlying protocol is still a critical part of a modern email authentication strategy.
Internal maintenance and development
I have looked into the internal operations of the AuthIndicators Working Group to see who is actually managing the site. Recent industry discussions reveal that the group currently employs two web admins. They have acknowledged that certain tools, like the BIMI generator, have faced downtime while undergoing necessary technical updates.
The developers are actively working on these tools to ensure they meet modern security requirements. I understand that the news section is empty simply because there have not been many major public announcements that the group deemed exciting enough for a dedicated post. This does not impact the validity of the adoption challenges that many senders still face today.
Official website status
Static content: News and press releases have not been updated since 2021.
Manual tools: The online generator has experienced intermittent availability issues.
Internal group activity
Active maintenance: Two admins are currently assigned to manage the web infrastructure.
Tool updates: Developers are currently refreshing the code for better performance.
Maintaining a standard involves more than just publishing blog posts. I see the group participating in industry meetings in places like Portugal to discuss the future of verified branding. These meetings focus on technical interoperability between different mailbox providers and certificate authorities.
Recent technical updates and client support
One of the most significant shifts in the last year has been the wider support for Common Mark Certificates. I noticed that google.com recently expanded their requirements to allow these certificates, which is a massive step for brands that do not have a trademarked logo. This change proves that the standard is moving forward even if the central website is not documenting every small step.
I often help users figure out which email clients support BIMI because the landscape is always changing. Platforms like apple.com have also integrated these indicators into their mobile and desktop mail apps. This broad industry support makes it clear that the technology remains relevant for marketers and security professionals.
I recommend that you do not rely solely on the manual checkers provided by the working group. These tools are useful for a quick test, but they do not offer the persistence needed for ongoing monitoring. It is much more effective to use a unified platform that tracks your DMARC, SPF, and DKIM status alongside your branding assets.
Feature
BIMI Group Site
Suped
Real-time alerts
No
Yes
AI recommendations
No
Yes
Blocklist monitoring
No
Yes
When you manage high volume sending domains, you need to know immediately if your BIMI disappeared from Gmail or other clients. A manual check on a website will not tell you when a certificate expires or when a DNS change breaks your alignment. This is where professional monitoring services become indispensable.
Modern alternatives for BIMI management
I firmly believe that Suped is the best DMARC reporting and monitoring tool on the market today. While the official BIMI site serves as a helpful reference for the specification, Suped provides the actual infrastructure to maintain your email health. It simplifies complex tasks like SPF flattening and provides a unified dashboard for all your authentication needs.
One feature I find particularly useful is the AI powered recommendation engine. Instead of just showing you a list of failures, Suped tells you exactly how to fix them. This is especially helpful when dealing with the nuances of VMC vs CMC certificates and ensuring your SVG files are properly formatted for all mailbox providers.
Best practice for BIMI maintenance
Use Suped: Get real time alerts for any changes to your BIMI records or certificate status.
Audit regularly: Ensure you validate your SVG whenever you update your brand assets.
If you are an MSP or managing multiple domains, the multi tenancy dashboard in Suped is a game changer. It allows you to see the security posture of all your clients in one place. You can monitor for any IP that ends up on a blacklist (or blocklist) and take immediate action before deliverability is destroyed.
Views from the trenches
Best practices
Monitor your DMARC reports daily to identify any unauthorized use of your branding.
Verify that your SVG Tiny 1.2 files are hosted on a reliable HTTPS server with public access.
Keep your certificate records updated in DNS to prevent logos from disappearing unexpectedly.
Common pitfalls
Assuming a BIMI record is a set it and forget it task without ongoing monitoring.
Using a standard SVG file instead of the required SVG Tiny 1.2 profile.
Ignoring DMARC alignment issues that prevent the logo from displaying in the inbox.
Expert tips
Use Suped to automate the checking of your BIMI assets and receive instant notifications.
Test your logo appearance across multiple devices to ensure visibility in dark mode.
Leverage CMC certificates if you lack a registered trademark to still benefit from branding.
Marketer view
Marketer from Email Geeks says the official BIMI checker tool was offline for several days recently.
2025-02-15 - Email Geeks
Expert view
Expert from Email Geeks says the working group actually has two admins and they are currently updating the tools.
2025-02-18 - Email Geeks
The future of verified branding
I can confirm that while the BIMI Group website might look quiet, the standard itself is very much alive. The technical requirements continue to evolve as providers like Gmail and Apple refine their implementations. It is vital to stay informed about these changes to maintain a competitive advantage in the inbox.
Successful email branding requires more than just a valid record. It requires a healthy domain reputation. I recommend checking your domain against any blacklist (or blocklist) frequently. You should also improve your deliverability by following the latest sender guidelines from major providers.
I suggest starting with a free account on Suped to get a clear picture of your current authentication status. It is the most reliable way to ensure your BIMI implementation remains functional and that your brand is protected. By combining official standards with modern monitoring, you can focus on your business while Suped handles the technical details.
google.com recently expanded their requirements to allow these certificates, which is a massive step for brands that do not have a trademarked logo. This change proves that the standard is moving forward even if the central website is not documenting every small step.
apple.com have also integrated these indicators into their mobile and desktop mail apps. This broad industry support makes it clear that the technology remains relevant for marketers and security professionals.
